People Buy because of Emotion not because of need more then 90 percent of time!
Lets Look at:
Tapping Into Customer Emotions
There are different strategies to do this but lets look at something that will
help the average web owner or affiliate marketer get started.
This the strategy to turn your Internet traffic into paying customers, you want to
concentrate on the person buying, the sales prospect, rather than the product.
Your sales prospects can determine what lures will work best for you in converting
visitors to customers, but for that you really have to understand your demographics.
If you haven’t done some sort of market research in your demographics, you will want
to do that. In face-to-face interactions, the demographics are the people you visit to
market with your products, but online it is not as obvious who is visiting your site and why.
So, you will want to gather some information through surveys, hiring market research
for demographics, checking out the statistics of your website logs, and also using social
networking to get a better feel for who might be interested in your products.
Strategy
To understand the unconscious desires that may be lurking in a sales prospect’s
mind, you need to interact with them and start to get to know them. Some people
do this with surveys, by offering a freebie in exchange for visitors filling out a survey.
However, that’s not going to give you a full view as many people refuse to fill out surveys.
So, the next option is to get the people who visit to interact in a forum or group where
you can ask questions, see what people are talking about, and get a general feel for who
is showing up to your website. So, start out by gathering information on anything that might
appeal to your customer.
In social networking places like Facebook, this is a pretty simple thing to do.
You just look through the profiles that people draw up in a network and that tells you
a lot about what motivate peoplewho join certain groups on Facebook.
But, you also have to direct your market research to your product interest too.
So, say you are trying to find out the subconscious motivations of people who are visiting
your pet site. There are the obvious reasons that they are interested in pets and pet products.
But, that doesn’t determine the subconscious motivation that may get them to buy your pet products.
For that, you might want to know more about your visitors.
Do they have hobbies?
Are they having safety issues?
What about where they live, is there something there that might make it more appealing to have
pets or more important to have pet products?
At the end of your research into this issue, you may come up with a couple of different ways to
implement the strategy, once you have a good idea of some underlying motivations that might
be driving traffic to your website. Then, you simply either provide the solution to this unconscious
desire by providing services that match your target market’s needs.
You will want to do that by writing online copy that expresses how it solves their needs, by
selling the benefits first. But, if you have done your homework well, you will be pushing a trigger
button that gets immediate attention and can result in an instant sale purely from understanding
the psychology of why your customers buy.
Why wait any longer? Find out how to increase sales and make more money the fast and easy way.
Check out this Course that I set up at very reasonable price to help you get
those HOT BUYERS and cash in on your prospects
http://www.traffictransformationtactics.com
There is also a WSO that I ran with a smaller report if you just want
to look under the hood and take it for a test drive.
Click Here To Access The MINI REPORT WITH PLR RIGHTS
They are even calling me stupid over there for offering this at such a low price
Now leave your comments please on both why you think you buy and tips on
how you MAKE MONEY on your websites!
It is so true about emotions and buying, especially in the music business, you and your lover have a song that make you feel great together, you buy it. You love power and speed, your car is a refection of that, your tv and stereo your homelife, even the house or apartment you live in is through emotional buying. To feel comfortable and relaxed in the cloths you wear, is by emotion.
Even the computer you use was bought by you emotion to want the fasted the easiest and most versitile one avail for the price you can afford. The deals made on the internet with friends and the chat room you join are all by emotion to want more friends and more money and more of what life has to offer… That’s also one of our our biggest failures, that we run up our credit cards, because we want the best, but can’t afford it, so we end up owing money we don’t have, and feel broke. But we had to have it because of Emotion !!!
Stephen that is some great insight you have nailed it! We are emotional in almost everything we do.
Thank you Cris for your kind invitation to read your Blog News!
I can buy, if I know how to use the product or service, and possibly earn it. If I’m sure that I do not know how to use the product, or Do I know how I’m not sure, so I did not dare to buy.
A number of other issues, and the personal situation will affect too,
Sirkku thank you for your comments and I hope it help you some and will try to add more information soon.